Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
